One of the most powerful mindset shifts I've learned recently is the ability to play long-term games when it comes to money/business.

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For example, when building an agency, the short term mindset would be to keep as much money as possible, whether that's doing everything yourself, or paying employees as little as possible.

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Let's say you're making $20k/month and have an 80% margin on it ($16k/mo profit). Now the short-term view would be "let me just keep on doing everything myself" or "hire a writer and pay them pennies".

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Then, you can maintain most of your margin and be making good money right?

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This is super short-sighted because of a couple of things:

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1) You're working too much IN the business to even realize the BIGGER opportunities. The opportunities that would net you $100k/month or $1M/month, simply because you're too busy making "16k/month".

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2) Your service delivery will be crap if you pay your employees pennies. They won't try hard because they don't feel the need to. And so your clients will churn. The employees will also churn as soon as a better opportunity comes their way.

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Double loss.

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All because you got too greedy.

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Instead, understand how to play long-term games:

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1) Build as much leverage as humanly possible. Whatever business you start (yes you can do this with an agency too). The time you free up from working IN the business (by hiring people who can do a killer job), you can use to work ON the business. Eventually, you'll get to a point where the business can run itself without you having to do much.

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2) Form strategic partnership deals (even if it cuts deep into your margins) if there is a huge potential upside. You never know if this deal could net you 7 figures.

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3) Split the revenue and build the business with someone else who has a complementary skill set to you (understand the idea of the "Visionary" and the "Integrator"). That way, you can double down on your strengths and become world-class. There's no reality where you don't make a shit ton of money down the line.

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4) Pay employees what they're worth so not only will they stay, they will do a killer job for your clients. And when clients are happy, they will refer more clients your way and give you more opportunities than you can handle.

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5) This one is generic but has to be said - Invest as much as possible into courses and coaching to equip you with everything you need to build great businesses. Split these into:

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• Personal Development: think mindset, communication, negotiation, soft skills etc..

• Tactical business skills: Copywriting, lead gen, sales, systems etc...

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Don't optimize for the pennies you're making now. Optimize for the millions you can make later.

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I appreciate you taking the time to read this as always.

See ya next week.
- Fernando

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