Every week, I share key lessons I've learned about building creator-led businesses from my own content marketing agency as well as lessons from the clients that I work with.
The One Thing Holding You Back...
One thing I’ve started to realize blatantly clearly is that the success of a business is inversely proportional to the number of beliefs you hold.
It was never about the tactics. The how to get rich quick schemes.
Why?
Because they all work.
You call them a scam because they didn’t work FOR YOU. Minor difference there.
Every single thing that you’ve pursued and failed at was never down to the lack of knowledge.
You already know this but knowledge can be found everywhere if you look hard enough.
Even a simple $150 course can teach you everything you need to build a business.
You know what isn’t emphasized enough?
How your mindset comes into this.
Your beliefs about how you view the world and what it takes for you to succeed.
You were a shy kid with no confidence growing up so now you believe that you’re not worthy of any material success aka you have imposter syndrome.
You wanted to fit in when you were younger. You wanted to be liked. You wanted to be cool.
So now everything you do, you do to please people. You charge low prices so that people will agree and like you. You’re scared of confrontation. As soon as the client isn’t happy, you avoid them instead of working through the problems.
You struggled in school and felt that you were working 10x harder than your peers only to achieve the same, average grades.
You translate that same work ethic to your business and work every second of every waking moment to build it up because that’s what you think it takes for you to make it.
So you work stupid hours, every day. And you still haven’t made it.
You beat yourself up and give yourself more work to do to make up for not doing enough work yesterday.
All the fun and joy of the things you do get sucked out of you because you can’t see the work as anything more than just…work.
You see how your beliefs dictate the way you operate?
Without knowing, you’re holding yourself back from greatness.
And the only way to solve it is a shit ton of self-awareness.
Understand who YOU are. What childhood trauma’s you’ve had to deal with. How you have been broken in some way.
And link that back to how you operate now.
You’ll find connections in behaviours you never knew were holding you back.
I appreciate you taking the time to read this as always.
See ya next week.
- Fernando
P.s. Whenever you're ready...here's how I can help you build and monetize your audience:
1. Book a discovery call to build a magnetic personal brand and attract inbound leads
If you’re a 6+ fig entrepreneur and want a completely done-for-you service to build a magnetic personal brand and generate inbound leads on autopilot, click here to learn more.
2. Work with me 1-1.
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Digital Mastery
Every week, I share key lessons I've learned about building creator-led businesses from my own content marketing agency as well as lessons from the clients that I work with.
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