I've been in this online personal brand/monetization space on Twitter for the past 10 months...

And there are some blatantly clear things I see now that I couldn't when I started this journey.

So here it is, the 7 pieces of advice on biz/personal brand that no one talks about:

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1) 90% of the battle is destroying your limiting beliefs

The blueprint to starting a biz is simple.

What’s hard are the mental challenges the biz throws at you.

Destroy your limiting beliefs and you’ll be surprised how much faster you can go.

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2) Survivorship bias is real

All you see on your feed are the people who stuck it through when they saw 0 results.

And now they make $$ and have a big audience.

What you don’t see are the 1,000s of people who tried but gave up.

You should be proud of even staying in the game.

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3) Build your network FIRST

If you don’t know what business to start, go meet more people.

You'll get more insight into what you like or don’t like.

I wanted to do email marketing when I first started.

Now I’m ghostwriting.

And I might do something else later.

Who knows.

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4) There are levels to the game

The guys at the top are playing a completely different game to us.

They’re solving different problems at a different scale.

Figure out step 1 before you try step 10.

Strategies change all the time but the fundamentals stay the same.

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5) Be careful listening to popular guru advice

The danger of listening to the same 3 people is that their strategies get overused FAST.

It might have worked for them but over time, you’ll get lost in the sea of NPCs.

When everyone goes one way, go the other.

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6) Working smart beats working hard

No one cares how many hours you put into your biz.

If you’re working on biz models that:

Don’t scale

Have low margins

Require high capital

It’s gonna be way harder to grow it.

Find biz models with low start-up costs and high leverage.

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7) To win, stay in the game

There's no secret sauce to success.

Just stay in the game longer than anyone else.

Instead of optimizing for “how much money you can make now”,

Optimize for “how long can you play the game”.

Once you do that, you’ll be unstoppable.

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I wanted to give a raw perspective of my observations of playing this game for the last 10 months.

Being consistent is tough but it's 100% worth it.

And before you go...

Here's an unreal bento box I had yesterday with my friend Kaz.

I appreciate you taking the time to read this as always.

See ya next week.
- Fernando

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P.s. Whenever you're ready...here's how I can help you build and monetize your audience:
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​1. Book a discovery call to build a magnetic personal brand and attract inbound leads

If you’re a 6+ fig entrepreneur and want a completely done-for-you service to build a magnetic personal brand and generate inbound leads on autopilot: Book a call here​.

2. Work with me One-on-One.

If you want to work with me directly and get tailored advice on how to build an engaged audience & monetize it...just reply to this message and put "One-on-One" in the subject line...tell me a little about you and your goals and what you'd like to work on together, and I'll get you all the details. Alternatively, you can book a one-off consulting call to gain clarity here​.

P.s.s. If you want to see more of my content, follow me on Twitter or check out my Podcast.