Every week, I share key lessons I've learned about building creator-led businesses from my own content marketing agency as well as lessons from the clients that I work with.
If you feel overwhelmed with Twitter growth & monetization guru advice, read this…
Hope you guys are doing well, it’s been a while since I sat down to write a newsletter.
As I sit here on a Friday evening in a train packed with commuters leaving London after a long work week…
I thought I’d reflect on the last few weeks and share some things I’ve been thinking about.
I’ll be honest, I’ve fallen out of love with writing and creating content.
There’s so much conflicting information about how you should build your brand and what content you should post.
It made me so confused and demotivated to post anything new.
On one hand, Kieran Drew tells you to build an engaged audience and monetize once you’ve built a deep trust with them.
On the other hand, JK Molina tells you that Likes ain’t cash and you should position your whole brand around your offer, turning it into a lead gen machine…
The only reason I’ve been writing “authority” content is because I’m building my ghostwriting agency atm so I’ve focused on using my account for client acquisition.
But in truth, I prefer writing personal stories, sharing interesting things I learn, and talking about anything that interests me.
What I’ve realised is that content creation is not just a science or lead gen tool where you pump out content out for the algorithm to get engagement and leads.
It’s also an artistic form of creative expression.
That was a big reason I started this account in the first place.
I completely lost that artistic side recently and it led to a deterioration of content quality.
One thing I would say to all the creators out there hustling to grow their audience or make money is to not take everyone’s advice as gospel.
You should find your own style, voice, and way of building your business.
Don’t let the advice of other accounts (big or small) dictate the way you should create content or monetize.
Remember the reason you wanted to play this online game in the first place.
Most of you want to quit your job or drop out of college, and become totally free.
Free of time, money, and location….
If you dread every moment of what you’re doing, then you’re doing it wrong.
Yes there will be moments where you have to soldier on and do the things you don’t like but that should not be 100% of the time.
Having said that, one common theme with all the different approaches from these big creators is that…
ALL OF THEIR APPROACHES WORK.
Yes, everything works.
There are multiple ways to get to the same destination.
The lesson?
Do the one that excites you the most and cut out everyone else.
You DON’T HAVE TO listen to everyone.
Not even me.
Remember that.
So where am I going with my Twitter brand?
Absolutely nowhere.
I’m turning it into an open journal of my thoughts and sharing stories, experiences, and ideas that I want to explore deeply.
It’s gonna all be related to Digital Mastery - my journey from quitting my 9-5 and building an online business (exactly the same as my newsletter).
Yes I still want to acquire more clients for my agency but I want to do it in a way that I will actually enjoy.
So if you feel that my content has been a bit shit recently, hopefully it’ll start to pick back up over the coming weeks.
I want to put in the effort to earn your follow and attention because that’s extremely valuable to me.
I appreciate you taking the time to read this letter too.
Until next time.
- Fernando
P.s. Whenever you're ready...here's how I can help you build and monetize your audience:
1. Book a discovery call to build a magnetic personal brand and attract inbound leads
If you’re a 6+ fig entrepreneur and want a completely done-for-you service to build a magnetic personal brand and generate inbound leads on autopilot: Book a call here.
2. Work with me One-on-One.
If you want to work with me directly and get tailored advice on how to build an engaged audience & monetize it...just reply to this message and put "One-on-One" in the subject line...tell me a little about you and your goals and what you'd like to work on together, and I'll get you all the details. Alternatively, you can book a one-off consulting call to gain clarity here.
P.s.s. If you want to see more of my content, follow me on Twitter or check out my Podcast.
Digital Mastery
Every week, I share key lessons I've learned about building creator-led businesses from my own content marketing agency as well as lessons from the clients that I work with.
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