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Digital Mastery

Every week, I share key lessons I've learned about building creator-led businesses from my own content marketing agency as well as lessons from the clients that I work with.

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Every successful person thinks long term. But how do you actually do this?

One of the most powerful mindset shifts I've learned recently is the ability to play long-term games when it comes to money/business. For example, when building an agency, the short term mindset would be to keep as much money as possible, whether that's doing everything yourself, or paying employees as little as possible. Let's say you're making $20k/month and have an 80% margin on it ($16k/mo profit). Now the short-term view would be "let me just keep on doing everything myself" or "hire a...

One thing I’ve started to realize blatantly clearly is that the success of a business is inversely proportional to the number of beliefs you hold. It was never about the tactics. The how to get rich quick schemes. Why? Because they all work. You call them a scam because they didn’t work FOR YOU. Minor difference there. Every single thing that you’ve pursued and failed at was never down to the lack of knowledge. You already know this but knowledge can be found everywhere if you look hard...

You came to X to build your personal brand because you saw so many others before you built their audience successfully and made good money from it. So you decide to go all in and build your brand too. Doesn’t look too hard right? You post and post and post…and nothing… 2 months go by and you get demotivated and give up. “Maybe this isn’t for me”. So you take a break and go back to working the 9-5 you hate or the college where you struggle to pay attention to in any class. Another month goes...

Over the past month, I've struggled massively to complete tasks and work efficiently. I thought that to do more, I had to work more. I've always had this mindset since I was a kid, having to work 10x harder than my peers to get the same grades. In a 9-5 working efficiently isn't so obvious because there's always a cut-off time. In entrepreneurship, the game is completely different. You need to work efficiently or you literally won't have time to do anything. Work-life balance is always...

This month, I quit my 9-5 corporate job to go all in on building my online business. Here are 7 reflections from my experience: Todai-ji temple, Japan (June 2023) You'll Work 9-9 To Grow It This might be a controversial one to all the "anti-hustle" folks out there, but hear me out. There are many conflicting views on whether or not you "need" to work hard. So I'm just sharing what worked for me. On one hand, you have Dan Koe promoting the one-person business. I.e: Read, learn, and level up in...

I rarely say this, but there actually is a shortcut to growing your audience and income fast... I'll tell you how, but first, let me tell you how I discovered this: When I first started building my personal brand on Twitter, I was clueless. I didn't know what tf I was doing. Posting daily platitudes into the void and building a massive audience of... 13 followers in my first month. I didn't think I was cut out for this personal branding thing and nearly gave up until I discovered that I could...

I recently read a thread that completely shifted my approach to life and business... (read it after you finish reading this email) du @thedulab How to know what you're meant to do in life: April 5th 2023 247 Retweets 1,606 Likes TL;DR Stop trying random business models that everyone around you is doing or money twitter guru's are teaching Instead, look within to find your natural talents Everyone has traits, skills, qualities that are valuable to the world which come naturally to them Cut the...

I've been in this online personal brand/monetization space on Twitter for the past 10 months... And there are some blatantly clear things I see now that I couldn't when I started this journey. So here it is, the 7 pieces of advice on biz/personal brand that no one talks about: 1) 90% of the battle is destroying your limiting beliefs The blueprint to starting a biz is simple. What’s hard are the mental challenges the biz throws at you. Destroy your limiting beliefs and you’ll be surprised how...

You wanna know the most overlooked reason people never get far with their “online business journey”? They’re indecisive. That’s it. You pick Dropshipping, but as soon as some minor inconvenience pops up, you say “ahh maybe dropshipping is too saturated, I’ll just switch to short-form content creation or copywriting”. And you wonder why you’ve been at this for several months but barely make any money. It’s not that you don’t have enough experience or knowledge, you’re just always worried that...

Hope you guys are doing well, it’s been a while since I sat down to write a newsletter. As I sit here on a Friday evening in a train packed with commuters leaving London after a long work week… I thought I’d reflect on the last few weeks and share some things I’ve been thinking about. I’ll be honest, I’ve fallen out of love with writing and creating content. There’s so much conflicting information about how you should build your brand and what content you should post. It made me so confused...